Image of the exterior of the SuperATV building located in Madison, IndianaImage of the exterior of the SuperATV building located in Madison, Indiana

About us

From Our Garage to Yours

SuperATV started over twenty years ago, fueled by a passion for off-roading. Our first product, a 2” Polaris Sportsman EZ Install lift kit, came as a result of our founder Harold Hunt’s love of creek riding.

The success of the lift kit, based on his own design, led Harold to set up a shop in his garage, which also served as the warehouse and shipping center. The intent was to fill a small need for off-road enthusiasts, the same need he had for better Sportsman parts.

He was delighted and surprised when the need was much greater than he realized, and it was growing every day. As the industry exploded and demand grew, so did SuperATV. It wasn’t just about 2″ Sportsman lifts anymore—it was about improving every part possible on every machine available.

As the ideas multiplied and demand from avid riders grew, we answered the call.

Today, our success is supported by decades of experience, several facility expansions, and a thousand-plus item product line—all of which have solidified our position as an iconic name in the off-roading industry.

What Sets Us Apart.

What sets us apart? Twenty years later, we're still fostering the same vision and ideals. Lindsey Hunt, daughter of Harold, leads the charge as our CEO and President.

But it's not just about family ties today—it's about our commitment to the off-road community. What started as a small group of enthusiasts has grown into something bigger, something generational. SuperATV isn't just a brand—it's a legacy, passed down from one generation of riders to the next. And that's what truly sets us apart.

Image of Harold Hunt, Owner, and Lindsay Hunt, President of SuperATVImage of Harold Hunt, Owner, and Lindsay Hunt, President of SuperATV

We are Innovators. We are Thinkers.

A group of SuperATV employees gathered around a UTV on a sunny dayA group of SuperATV employees gathered around a UTV on a sunny day

READY FOR A RIDE?

We are the experts, obsessed with performance and powered by our love for the sport. Our expertise comes from firsthand experience—we've tackled the mud, conquered the hills, navigated the deserts, and dominated the dunes just like you. Are you ready to join us for the ride? Explore our range of ATV-UTV aftermarket parts and accessories that elevate your machine to new heights.

Have Questions? Talk to an Expert

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